HRevolution is an event that helps to drive the HR profession forward. Sometimes that’s because we cover innovative new concepts, and sometimes because we cover topics that nobody else will touch. This session looks at a leading edge concept in the HCM space…

Beyond Social: The Rise of Workforce Marketing led by Jason Seiden

On-board employees to your brand, elevate internal brand advocacy, amplify everything?

It’s being done. Let’s talk about how.

Let’s build off this statement: if social media is a conversational tool, then the key to leveraging it for your business is to engage the people inside your company (your employees) in conversation with external stakeholders (say, like, prospective employees, clients, and investors).

But how? In theory, we all know exactly what to do: give employees a reason to root for the company, provide a model of success they can follow, celebrate their wins and talk to them about mistakes in a supportive manner, and generally lead them and then get out of their way as they figure out how to follow your lead.

But… though we all know all this, we also know one more thing: our companies don’t do this—or do this poorly. We set out to do all this good stuff, and somehow land in a place where we’re handing out policies thick with “thou shalt nots,” and substituting meaningful leadership with 1-pagers stuffed with generic “Top 10 tips and tricks.”

For 4 years, Jason and his team have been undoing this disconnect. Their secret: it’s not just about what you do, it’s about how you execute it. During this session Jason will share his model, unpack his data, and open it all up to wherever our discussion leads.

Sound like something you might be interested in seeing? If so, grab one of the last tickets to HRevolution while you still can!

HRevolution is an event that helps to drive the HR profession forward. Sometimes that’s because we cover innovative new concepts, and sometimes because we cover topics that nobody else will touch. This session will target the latter…

Not every idea is a great idea. Some ideas don’t make it to market that should. And some ideas should never be talked about in public. And you, HR professional, have all those ideas running around in your mind.

Queue the hipster intro music…

Matthew Stollak and William Tincup to the rescue. During this “groundbreaking” (heh) session, they will pitch the audience 20 Half-Baked HR Ideas. The expectation is that audience members also have Half-Baked HR Ideas that they’ll be willing to share. At the end of the session, they’ll award The Almost Award to the best idea. The audience should be prepared to participate and be entertained.

And who knows? Maybe we’ll actually run across a few ideas that will work… Here are a few sample ideas from Matt and William:

  1. People pay for feedback from a job interview.
  2. Borrow from sports and have a recruitment draft.
  3. Sponsor a student through high school and retain rights to hire him/her right out of college.
  4. Create a company that just cleans microwaves and does dishes at offices.
  5. Create an arbitrator position for performance reviews to act as an independent third party to make judgment calls.

You get the idea. Silly, but oddly workable ideas. Sound like something you might be interested in seeing? If so, grab one of the last tickets to HRevolution while you still can!

Since 2009, HRevolution has been creating unique opportunities for HR professionals, recruiters, consultants, and vendors to come together to discuss and debate the future of HR.

This year we are celebrating our fifth anniversary by taking the event back to its roots. We have crowdsourced the location preferences and are excited to announce the location of our event!

HRevolution 2014
Symbolist Headquarters in Grapevine, TX
November 7th-8th, 2014
Registration open now!

HRevolution is a ground-breaking event in both content, format, and delivery of ideas that are key to the practice of human resources. HRevolution is not your typical conference either. Our main purpose is to grow your professional and personal network. You will network with 100 of the brightest and most innovative leaders in the industry. Other benefits include:

Fully participatory sessions
Opportunity for participants to bring work issues to debate and discuss
Workable solutions you can take home to your organization
Increased reach- since HRevolution is fully integrated with social platforms, you will be reaching hundreds of thousands of professionals

Session highlights from previous years:

  • HR Improv-an entertaining way to ensure you have your presentation skills up to par
  • Live action case study and problem solving with an actual organization’s recruiting leader
  • Sessions on the latest trends in HR technology and how we do HR on a daily basis
  • And more!

We are also seeking sponsors. If you are interested in helping us keep HRevolution affordable for attendees and sharing your message with senior leaders in the HR and recruiting space, please reach out and we can discuss. Previous sponsors include SumTotal Systems, Ceridian, Monster, and other industryleaders.

All past events have sold out, so be sure to get your ticket early

It’s time to start thinking about HRevolution 2014! We have put together a short survey to allow our fans to help us choose a location and touch on any topics they would like to see us cover at the event. We plan to use all of the feedback, so feel free to kick in any ideas that you would like to as we begin the planning process.

While we have thoroughly enjoyed working alongside the HR Technology conference over the past few years, this year we will be breaking away and going back to a standalone event. The bottom line is that we’re going to be returning to the roots of HRevolution with a crowdsourced location and agenda, a small/community “feel” during the event, and more great content and interaction than you get at pretty much any other conference you can find.

Click here to take the survey and let us know your thoughts!

Thanks, as always, for your continued support! We couldn’t do this without you guys.

The team at Reputation Capital Media helped us capture some of the best sessions at HRevolution 2013Here’s their summary of attendees’ discussions on global HR.

challenges of global HR

In yesterday’s post on “Why Companies Need to Take HR Global,” we looked at The “Taking HR Global” discussion at HRevoloution and some of the challenges and frustrations HR practitioners face as they try to bring cultural and geographic diversity to their companies. Today we’ll look at some of the specific differences participants find challenging.

It’s one thing dealing with English-speaking countries where there are cultural differences but the language is the same, said one woman. It’s another thing when you start to work in countries in Asia and other parts of the world where people don’t speak English because you’re dealing with language barriers and cultural differences that cause challenges and misunderstandings.

Communication Differences

Different cultures have very different ways of communicating and that can cause stress in a global workforce.

For example, in Australia, if you like someone and are really accepting of them and comfortable around them, you’re really rude to them, said Linda Jonas, a transplant to Sydney from Germany. That was hard for her to get used to and take the right way because in Germany “we’re really direct” and believe there’s always some truth in everything people say, even jokes.

You have to communicate those differences in communication style to to employees because they won’t be able to figure on their own and may not know how to react, said Linda. You also need to think about how feedback works in different cultures and be sensitive to those differences.

That’s even true within a country because people take feedback differently in general, chimed in a woman in the group.

In the U.S. we all came from so many different countries and those values and communication styles get passed down from generation to generation, so we still have such a variety in styles from person to person and company to company, said Trish McFarlane.

Working Differences

The way people get their work done, the environments they work best in and the sort of incentives they respond to vary based on culture, participants and panelists shared.

So even when core values are the same, “the way people deliver on those core values may be different,” said Bill Boorman.

Bill offered an example from Russia: In Moscow people show up when they show up instead of at a set time each morning. They may arrive at 10 a.m. or 11 a.m., but they stay as late as necessary to get everything done.

An Australian participant said his country was surprised when they expanded into Africa and found they needed an entirely different recruiting approach. They found that in Africa you have to recruit from a tribal perspective instead of a values perspective. You have to recruit people’s buddies to work with them if you want to succeed.

Legal Differences

Laws vary greatly from country to country, so companies have to be aware of what they can and can’t do when they start operating across international borders.

This is a big deal in terms of recruiting because what’s standard practice in evaluating a candidate in one country is totally illegal in another, said Bonni Titgemeyer.

When you’re dealing with computer programmers, there may be cultural issues that affect the use of intellectual property.

One participant who was born in India and later became a U.S. citizen says he’s had problems with some of his company’s programmers based in India. They’ve had to discipline and even fire employees in India for copying code, which isn’t a big deal there, but is in the U.S.

American companies have to be careful because they can get in legal trouble in the U.S. for things that their employees in other countries do wrong, he said.

Do Companies Need a Universal Culture?

The code copying example came out of a discussion that started when a participant who teaches a course on cultural competence said he didn’t think that a shared corporate culture was important when you’re dealing with programmers in India. He said he didn’t think companies really needed them to share their organization’s values.

The participant with the programmer problems insisted that a shared organizational culture is important for all workers operating in all parts of the world. The secret is to find a way to effectively communicate those values to everyone because “values mean different things to different people in the world.”

Since 2009, HRevolution has been creating unique opportunities for HR professionals, recruiters, consultants, and vendors to come together to discuss and debate the future of HR. HRevolution 2013 was on October 6 in Las Vegas. 

We had a great day at HRevolution 2013. The team at Reputation Capital Media helped us capture some of the best sessions. Here’s their recap of the group discussion on Taking HR Global.

managing a global workforceThe “Taking HR Global” discussion at HRevolution dove into the challenges involved with hiring and managing a diverse workforce. Panelists and participants alike shared frustrations over the difficulties they’ve faced trying to get organizations’ leadership to understand the flexibility and understanding necessary to maximize today’s workforce.

There’s No One-Size-Fits-All Approach for HR

A lot of organizations want consistency in HR practices, said Trish McFarlane. “But I’m always trying to tell people it’s okay to treat people differently as long as you don’t discriminate.”

“There’s no one-size-fits-all for HR,” said Bonni Titgemeyer. Different cultures respond to different types of incentives. Different countries have different laws on hiring and managing employees. Organizations need to consider developing sub-strategies to fit the different countries they’re operating in.

“Work is changing much more rapidly outside of the industrialized nations,” said Bill Boorman. “From an HR point of view that’s what we need to be looking at. We need to see how other countries are doing things and what the working culture is elsewhere.”

Whether you’re an international company or not, you’re going to have international employees and you’re going to have to think about how to work with different cultures within your company, said Tammy Colson.

This is true even if you’re a small or mid-sized organization working in small-town America, Tammy said. “If you’re not going to them, they’re coming to you.”

The American Way Isn’t the Only (or Even the Best)Way

Although we were meeting in Las Vegas, a good number of the panelists and participants weren’t from the U.S., which made for an interesting environment to discuss the cultural differences that matter today. Among the non-Americans in the room, there was an overwhelming feeling that American companies think they’re culturally superior and everyone else needs to change to fit that culture.

There are a lot of places in the world where the last place people want to work is for an American employer, said Bill, who’s British. But U.S. employers think everyone wants to work for American companies because they consider themselves to be the best.

“Canadian employees don’t want to work for an American company,” said Bonni, speaking of her countrymen and women. The idea that American companies have a long reach and no matter where they operate people have to do things the American way isn’t appealing. “Canadians want there to be a Canadian twist” in the places they work.

“You can’t enforce the American culture on everyone,” agreed an American participant.

Diverse Employees Require Diverse Approaches

Even other Americans have different cultures than you might in your small town or region and a lot of companies have to change the way they think if they want any diversity in their workforce, said Colson.

One good way to do that is to tie new tactics to your company’s overall business strategy, she explained. “We don’t market our product the same way in California as in Ohio,” so HR shouldn’t be the same everywhere you’re recruiting, hiring and employing people.

When Robin Schooling made the move from Milwaukee to Louisiana more than a decade ago, she says she learned this lesson firsthand. “I might as well have moved to a foreign country. Literally there was a manager named Bubba.”

Does it Even Matter Where Work Takes Place?

Even as more and more companies are embracing remote working arrangements and looking beyond the area around their office locations for employees, some still resist diversifying by hiring people who won’t work on site.

Companies need to be asking: “Do we have to have everyone physically in the office, or can we have that great person working from somewhere else?” said Bonni.

Many in the room agreed that you have many more recruiting options when you’re willing to take on people from anywhere in the world.

“It’s much easier to take the work to the people than to take the people to the work,” said Bill.

Since 2009, HRevolution has been creating unique opportunities for HR professionals, recruiters, consultants, and vendors to come together to discuss and debate the future of HR. HRevolution 2013 was on October 6 in Las Vegas. 

We had a great day yesterday at HRevolution 2013. The team at Reputation Capital Media helped us capture some of the best sessions. Here’s their recap of Lois Melbourne’s session on exploring passion.

hrevolution work quoteFormer YPO CEO Lois Melbourne left the corporate world to follow her passion of helping people find jobs that allow them to use the passions. In introducing her “Explore the Passion” session at HRevolution, Melbourne told the group that she’s living her dream writing children’s books about exploring careers based on what you’re passionate about and what you love to do.

In the past, though, she remembered having to do tasks as part of her work that were in no way related to her passions — things that in fact she found quite torturous. They made her lay down on the floor and say “give me alcohol.”

None of us can regularly do too much stuff that makes us “lay on the floor and say ‘give me alcohol,’” she said. We need to figure out how to do more of what we like to do and help our employees to do more of what they love to do.

Looking back to what you loved to do as a kid is a good way to connect with what you’re really passionate about, says Lois.

In researching her book, Lois interviewed her great uncle who grew up as part of a group of five close-knit friends. She asked him what the group loved to do when they were little. His answer: Play in the dirt.

Lois’ great uncle grew up to work in construction and another one of the group grew up to work in plumbing laying big pipes to make up sewer systems. In other words, they grew up to make money playing in the dirt.

The fifth friend, it turned out, didn’t love the dirt as much as he loved fixing the bikes and toys they used in the dirt. He grew up to be part of the first company that turned trucks into monster trucks.

They all grew up to work in an area that related to what they loved to do as kids.

To help the group discover their passions, Lois led the group through creating a series of lists and sharing them with partners.

  • Write down what you loved to do as a kid.
  • How did those things make you feel?
  • Write down what you love to do in your work, volunteering and other things you do now.
  • Write down what you hate to do in your work, volunteering and other things you do now.
  • What do you want to do more of in your work?

Making those lists led to some real epiphanies in the room.

People realized they could delegate more of the work they don’t like to do to free up more time to do the things they’re passionate about in their work. Many realized they could hire an assistant to help out or enlist children to do simple tasks at home.

Lois says that in her corporate work life, she would go through a similar process when it came time to hire for new positions. She would start by going to the department that needed new hire and asking everyone what they loved and hated doing in their work.

She would learn a lot in the process then redesign and realign responsibilities to better jive with what people like to do. Then she’d take the tasks that were left over and write a new job description then look to hire a person who loves to do those things.

For anyone who needs more help finding their passion — the things you’re both really good at doing and that give you energy when you do them — Lois recommends reading “Unique Ability: Creating the Life You Want” by Catherine Nomura, Julia Waller and Shannon Waller.

Since 2009, HRevolution has been creating unique opportunities for HR professionals, recruiters, consultants, and vendors to come together to discuss and debate the future of HR. HRevolution 2013 was on October 6 in Las Vegas. 

We’re gearing up for HRevolution 2013, and we’re sharing sneak peeks of the content you can expect in Vegas. Big thanks to the team at Reputation Capital Media for helping us create these HRevolution previews. This week, the Reputation Capital team caught up with China Gorman.

China Gorman - HRevolutionIn today’s business environment, change is the only thing that seems to remain constant. For business leaders and human resource professionals, that change can be daunting, with continuous work to introduce and integrate new technologies, programs and policies. So, it’s helpful to learn from innovators who are able to embrace change and use it to keep their companies and employees competitive, engaged, productive and profitable.

Enter China Gorman, business leader and human capital management expert. China is the new CEO of Great Place to Work, a global organization located in 42 countries around the world, and the survey power and analysis behind Fortune’s 100 Best Places to Work list. Great Place to Work provides solutions like assessment tools, trainings, advisory services, conferences and workshops to help companies of all sizes become great places to work.

We talked to China about her upcoming session at HRevolution and her perspective on change management. Here are the highlights of our discussion.

As a business leader, what advice can you give companies and HR leaders that are trying to step into new ways of operating?

From the leadership perspective, new ways of operating aren’t the goal. The goal is more effective operating, processes and behaviors. Greater success in the marketplace, greater success on any business KPI (sales impact, profitability, all of the normal sales KPIs) — that’s the point. The world is changing rapidly, and so to be more effective, to be more efficient, to be more successful, on any KPI, we have to look at doing things in new ways and using the new and emerging tools to helps us to do that. As a business leader, I look to HR like I look to finance, marketing, product development and IT: to constantly know what tools are available in their functional area that are going to help us be more successful in the marketplace which is changing rapidly.

What are some tell-tale signs that it’s time for a company to overhaul its HR processes?

If people aren’t getting paid correctly and on-time. If turnover is increasing. If there are no development activities whatsoever going on. If people don’t accept your job offers.

Many HR departments fear change. How have you tackled this fear and used change to your advantage?

Whether you’re changing a process or introducing a new technology, training has to be ubiquitous. It has to be in every language your organization speaks, it has to be in every shift that your organization works, and it has to be available on multiple platforms.

When you’re introducing change, you’re taking productive, intelligent adults and moving them from some level of competence to a level of incompetence and there’s nothing more de-motivating or stressful for a productive working adult than to be made to feel incompetent. So, moving them out of incompetence to competence as fast as possible has to be the focus.

When you’re introducing a new system, most organizations build in training because, of course you want people to be able to use it. Then, when the execution plan and project go long and over budget, which they all do, the first thing that gets cut is training. I would maintain that training is the last thing that should get cut. In fact, if it’s going long and over budget, you need to put more money and more resources into training.

Your session is titled “Is Early Adoption in HR’s DNA?” Can you discuss what attendees can look forward to learning in your session?

This session will be highly interactive — more of a discussion. I will introduce models for us to think about. One is the Rogers diffusion of innovation model, which is the innovator, early adopter, late adopter, laggard model. Most HR people are familiar with the language, but not with the model.

I’ll also talk a little bit about a model which the Gartner researchers and analysis team uses, which is called a hype cycle. We’ll look at the overlay of how people respond to and adopt change and how technology solutions get adopted in the business world. We’ll overlay those and have a discussion about HR’s role as change agent and change support in the adoption of new technology.

As a speaker at HR Revolution, what are you hoping your audience walks away with after your session?

Greater confidence in their ability to lead change.

What motivates you to do the work that you do?

My team motivates me. The work that we do motivates me. The mission of our work motivates me. It is quite literally my dream job. I’ve joined an incredible organization with a truly inspirational mission: to change society by transforming workplaces into great places to work. Who couldn’t love and support a team that is all about that?

Since 2009, HRevolution has been creating unique opportunities for HR professionals, recruiters, consultants, and vendors to come together to discuss and debate the future of HR. HRevolution 2013 is on October 6 in Las Vegas. All past events have sold out, so be sure to register today!

Who’s excited for HRevolution 2013? Over the next few weeks, we’ll be sharing sneak peeks of the content you can expect in Vegas. Big thanks to the team at Reputation Capital Media for helping us create these HRevolution previews. This week, the Reputation Capital team caught up with Dwane Lay.

Dwane LayBehind every successful HR program is a fine-tuned process. To figure out just what processes they need in place, companies turn to process design experts like Dwane Lay.

Dwane is the head of HR process design at Dovetail Software and an HRevolution veteran. As a process design expert, Dwane is responsible for analyzing, defining, documenting and communicating HR processes and best practices within his company and within the HR community. He is also the author of Lean HR, a book that helps HR pros implement lean principles and practices.

Last week, we connected with Dwane to learn more about HR process design and what keeps him coming back to HRevolution.

You’re an HRevolution veteran. What keeps you coming back?

The networking and the connections. We used to think of it as our social media family reunion, but a funny thing happened when the show paired up with HR Tech. The attendees changed. Now we see new faces each time, which is great, but we also are pulling in a different type of profile. It’s less social media, though that is still prevalent, and more forward-thinking and technology savvy practitioner, not to mention the C-level executives who join us each year. It’s a unique attendee group that you don’t see anywhere else.

In a world of exponential technology growth, what advice can you give HR professionals to help them stay up-to-date with the changing technology landscape?

Three things.

  1. Know your world. Take the time to learn about your systems, your vendor partners and your total technology profile.
  2. Know your limitations. Where are you strong, and where are the gaps?  Where would a focused improvement create a lot of value for your organization?
  3. Get yourself a good partner. More than one, if you can. Get to know the players in your own IT group and project leadership team. They will be great resources for you when it is time to make a change, or at least consider one.

As a process design expert, what are some key indicators that a company needs to improve its operations?

Probably the best indicator that your processes need love is not being able to find any documentation on them.  We leave too much to tribal knowledge and hope we never lose a really important person.  Don’t worry that your processes won’t be perfect. (They won’t. A world-class transaction process is 75% waste.) But getting agreement on how things are done is the first step to deciding how to make them better.

Rebuilding an HR process can be daunting. How do you make the process more approachable?

I like a focused approach. Set your scope up front, including what you are working on and what you are NOT working on. Then, get people on the team who have no idea what the process is all about. They make it okay to ask very basic questions, which can lead to great discussion, not to mention great discoveries.

As a speaker at HR Revolution, what do you hope your audience walks away with after your session?

I’m leading a session, with help from a few friends, called “Top That.” We all know that HR people love to tell stories, as anyone who has come to an event will tell you. So we’re going to make it a structured storytelling event. We will invite attendees to tell their best story in several categories, and award prizes to the best in each. I hope the takeaways include knowing that whatever you are dealing with, you aren’t the first; whatever you dread, it could be worse; and however it may feel at times, you are not alone. We are all in this together. A few laughs wouldn’t hurt, either.

Since 2009, HRevolution has been creating unique opportunities for HR professionals, recruiters, consultants, and vendors to come together to discuss and debate the future of HR. HRevolution 2013 is on October 6 in Las Vegas. All past events have sold out, so be sure to register today!

The HRev planning team is excited to share the agenda for the upcoming HRevolution 2013 event in Las Vegas. If you have not purchased your ticket, please click here to learn more.

Click here to view the agenda  (PDF)

  • 8:00 –  9:00  – Registration, coffee, networking time
  • 9:00 –  9:15 – Opening remarks from HRevolution Organizing Team and our sponsor SumTotal Systems
  • 9:15 –  10:00 – Opening Keynote – (TBD)
  • 10:00 – 11:00 – Concurrent Sessions  Group A
    • A1 – Kids Today: Gen Y Mythbusters  – Matt Charney, Ben Eubanks – #kidstoday
    • A2 – Is Early Adoption in HR’s DNA? – China Gorman  – #HRearly
    • A3 – Taking HR Global – Bill Boorman, Sophie Lemieux, Robin Schooling, Linda Jonas – #HRglobal
  • 11:00 – 11:15 – Refreshment Break
  • 11:15 – 12:15 Concurrent Session Block B
    • B1 – Explore the Passion  – Lois Melbourne  – #HRexplore
    • B2 –  Cool Tools for HR Pros- Craig Fisher – #HRcooltools
    • B3 – Top That – Dwane Lay, Ryan McCracken – #TopThat
  • 12:15 – 1:45  – Lunch (provided) – and the return of HR Improv! – Random Presentations, Random Presenters, (try not to laugh your milk up out of your nose) – #HRImprov
  • 1:45 – 2:45 – Concurrent Session Block C
    • C1 –  What HR Can Learn From the Television Industry- Kelly Kahl, Phil Gonzales  – #HRandTV
    • C2 –  Building the Employer Brand – Crystal Miller, Teela Jackson, #HRbrand
  • 2:45 – 3:00 – Refreshment Break
  • 3:00 – 4:00 – Concurrent Session Block D
    • D1 – ‘A’ Players Have Hickeys, But You Wouldn’t Know That – William Tincup, Tim Sackett –  #HRhickeys
    • D2 –  How Much are You Worth? – Paul Smith – #Howmuch
  • 4:00 – 4:30 – Scaling a Great Place to Work – Anne Meath, Director, Organizational Development, Wegmans Food Markets
  • 4:30 – 4:45 – Closing remarks from the organizing team, group discussion, sharing of ideas, lessons learned, takeaways, etc.

If you have questions about the event, just shoot us an email and we’re happy to help however we can.

Look for more great info coming soon!